Every modern business needs a professional looking website.
Now more than ever is it essential for businesses to operate online and a website is essentially a portrait of your business.
This is why it is important for you to have a modern, user friendly and aesthetically pleasing website.
It takes 50 milliseconds for someone to judge your website and if they don't like what they see, then this can be the difference between a sale and an empty basket.
Still not convinced?
We've put together some information about why website design is essential to any modern successful business.
Aside from what we mentioned earlier about how a website is a way of portraying your business to the wider public, there are multiple other reasons as to why a properly implemented website design is imperative to your business' success.
You only get one chance to make a good first impression.
Your website will generally be a customer's first port of call to your business and 97% of a customer's first impression of a business comes from the website design.
Cheap, unprofessional and outdated websites could reflect poorly on the way in which your business is perceived.
In fact, if your website isn't attractive on the eye, then 38% of people will instantly stop engaging with your site.
A poorly designed website is an instant credibility killer.
75% of people will judge both your business and integrity based purely on your website.
It's already been mentioned that a poorly designed website can lose a sale but it can also have a much greater effect on your reputation.
88% of people are unlikely to return to a site after a bad experience.
More importantly, 96% of people who have had a bad experience with a business will tell 15 of their friends about it.
Negative press that can be easily avoided with a professional website design.
How many times have you been online and been so impressed by the layout of a website that you will never forget who that business is?
Using website design properly isn't just a means of streamlining the sales process but if used correctly can be a subtle yet effective form of marketing.
Next time someone is looking for your product or service then they will instantly think of that chic, dynamic website of yours and not even consider your competition.
If you invest properly in a professionally designed website then this will last you for years.
So long as it looks the part and runs smoothly then it will need very little maintenance.
That is until you decide to do a complete revamp again.
75% of people won't click past the first page when using a search engine.
This means your ranking is imperative if you are wanting to gear clicks towards your site at the expense of your competition.
A professionally designed website will allow for an improved Search Engine Optimisation (SEO) ranking.
The higher your site is ranked, the more likelihood of clicks to your site.
Picking the correct designers for your site is just as important as the site itself.
You'll need to be asking yourself a few questions before making your decision.
Picking the correct designers for your site is just as important as the site itself.
You'll need to be asking yourself a few questions before making your decision.
How long have they been building websites for?
Have they built websites within your industry/sector before?
What are customer reviews saying?
Are customers still using their sites today?
All things you should be looking into when doing your due diligence on website design companies.
If there are any issues with your site or things need tweaking, will they remedy this for you?
If so is this part of the package you've already paid for or will this incur additional costs?
How easily are they contactable? Sometimes you may need urgent support and if they aren't accessible 24/7 this can cause a massive headache for your business.
Is the Content Management System accessible to you? This is very important so this should always be asked.
More and more people these days are preferring to browse the web on their mobiles.
This is why it is important that your website is as sleek and professional looking on these devices as it is on a computer monitor.
80% of people will leave your site if it's not optimised for their device and 40% will visit a competitor's site should they have trouble properly accessing yours.
We've already mentioned how important SEO is for the success of your website.
A well optimised website will also allow Google bots to properly assess your site giving you an even better chance at ranking highly.
Always something to investigate as each website design business will operate differently.
Some may charge hourly whilst others will charge per project.
The best way to check if you're getting value for your money is to read the reviews and see what previous customers are saying.
Hopefully that's cleared up some questions that you may have regarding how website design can help your business.
Now the last one you most likely have, is "how can I hire a professional website designer"? Well the process couldn't be simpler; all you have to do is click the "Get
Quote" button to start comparing prices.
This is an absolutely free service and there's no obligation to commit, so click the button, follow the prompts and get comparing now.